Sports Management

Associate in Science (A.S.)

Two Sports Studies students stand in the middle of an empty gymnasium reviewing a playbook together.

Love the game? Learn the business and marketing skills that bring your favorite sports to life. Prepare for careers managing youth leagues, community recreation, college athletics, professional sports, and more.

Career Outlook: Sports Management

From the minor leagues to international events such as the Olympics, sporting events draw in millions of visitors and billions of dollars every year. The U.S. Bureau of Labor Statistics expects 13% growth in sports careers by 2031, which is higher than the average job growth rate. The average salary for sports management occupations was $49,470 in 2021.

A.S. Program Overview

Prepare to manage and market sports organizations of all levels. Coursework focuses on business fundamentals, sports marketing, data-centered decision-making and communication. Gain the industry knowledge, professionalism, and critical thinking skills you need to secure a fulfilling career in sports.

By the end of the program, you'll be ready to transfer into a sports management bachelor's degree program.

Explore the Business of Sports

Sports management careers require a commitment to strategy and dedication to the broader sports community. You'll discover how cities compete for and host high-profile events, research the economic impact of sports, and develop the work ethic to succeed in this fast-paced and collaborative environment.

Meet Sports Management Professionals

Bring your education to life with real-world experiences. Attend private tours of regional sports facilities such as Highmark Stadium and Key Bank Center in Buffalo. Visit the Baseball Hall of Fame in Cooperstown with your classmates.

Learn from sports professionals such as:

  • Ron Raccuia — EVP/COO Buffalo Bills, President ADPRO Sports
  • Jeff Nix — former Assistant General Manager New York Knicks
  • Mark Hichar — attorney advisor to casinos, gaming system providers, operators, and investors

Joe Centola

"Sports management courses feel more like a work environment than a classroom. Our instructors gave us multiple opportunities to set up and manage events — like Dinner at Julia. We studied accounting, statistics, and sports marketing; but we also learned about time management, work ethic, and problem-solving, which puts us a step ahead of the competition when we go on the job market."

— Joe Centola, '23

A.S. Program Outcomes

Program Learning Outcomes

Upon completion of this degree program, students will be able to:

  • Employ a basic knowledge of sports to facilitate successful transfer in those disciplines.
  • Employ knowledge of event management components and their centrality to sports businesses.
  • Identify the components that contribute to the unique aspects of sports as a business.
  • Interpret statistical data utilizing critical thinking skills and its application in the sports industry.
  • Explain the international growth and emerging impact of the sports industry.
  • Model professional decorum and behavior.

Seamless Transfer Opportunities

Regional colleges and universities that offer a bachelor's degree in sports management or a related field include:

  • Canisius College
  • Ithaca College
  • Niagara University
  • St. John Fisher University
  • SUNY Brockport
  • SUNY Cortland

Four-Year Career Pathways

Our sports management associate degree places you on a path towards a career in fields such as:

  • Athletic administration
  • Equipment development and retail
  • Facility and event management
  • Major and minor league sport operations
  • Sports business and marketing
  • Sports promotion

Low-Cost Tuition and Scholarship Opportunities

Earn a quality education at an affordable rate. With our low cost-per-credit and general scholarship opportunities, you can maximize your potential with minimal debt. 80% of students are awarded scholarships or financial aid that help with the cost of college.


Richard Walsh is the lead instructor and advisor for the sports management program. As a former division one basketball player, head coach, and college athletics director, his professional experience covers all aspects of the sports industry. Richard shares his passion for sports with his students in the classroom and with the public as an ESPN sports analyst.

Career Coach

Explore Your Career Options

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