Web Page Updates and Maintenance

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The Finger Lakes Community College public web site is located at www.flcc.edu. From the FLCC home page, web site visitors are able to access a menu of links to information resources and services offered by the college.

Content Manager: Is an individual or team that provides, organizes and maintains Web site content for the FLCC site. A content manager may work directly with the Web Services Coordinator or use a content management system to edit sections of the FLCC Web site.


The Web Services Coordinator manages all documents located on the Finger Lakes Community College web site. Individual offices and departments are considered the Content Managers and supply the informational content on these pages. It is the responsibility of these departments to provide up-to-date and appropriate information representing their department and the services they offer.

All textual and graphic content must be approved by the Vice President who oversees the specific area submitting updates/additions for the FLCC web site. Content Managers are encouraged to use the Request for Web site Updates & Additions form for requesting your Vice President’s approval and submitting material to the Web Services Coordinator. The Web Services Coordinator and/or Marketing Department may seek input on accuracy and grammar, etc from other College offices. The Web Services Coordinator and/or the Marketing Department reserves the right to delay the publishing of content on the FLCC web site until appropriate review and approval has been obtained.

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The linking to documents that provide detailed information and resources to the college community is essential to making a web site visitors experience complete.

Web site links will be provided for:

  • Links internally from one section of the FLCC web site to another related section.
  • Links to web sites of organizations that provide content essential to the day-to-day functions of the college and provide information essential to web site visitors.
  • Links to public or private organizations if these organizations offer services that complement the information or services offered by FLCC.

All hyperlinks must be approved by the Vice President who oversees the specific area submitting updates/additions for the FLCC web site. It is also the responsibility of the Content Manager to routinely monitor non-flcc.edu hyperlinks to verify that links are appropriate for usage on the FLCC Web site. Use the Request for Web site Updates & Additions form for requesting your Vice President’s approval when submitting new or updated hyperlinks to the Web Services Coordinator.

The Web Services Coordinator may remove hyperlinks from the FLCC Web site when a link becomes broken, out of date, or no longer links to an appropriate Web resource. The Web Services Coordinator will contact the Content Manager and/or Vice President when links are removed in these cases.

FLCC does not endorse any commercial products, services or Web sites via links to externally located web pages or any other Internet based service.
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Graphics may include photos, illustrations, charts, drawings, etc.

All photography currently on the FLCC Web site is maintained and selected by the Marketing Office. The Marketing Office routinely updates the photographic images on the Web site. The focus of these routine photographic updates is to provide an up-to-date Web site with a common design across all Web pages located at www.flcc.edu.

The following guidelines must be followed by individuals, departments, and organizations who desire to post graphics to the FLCC Web site that are not owned or managed by the Marketing Office.

Permission to Publish Graphics

The individual, department/organization who submits graphic files to the Web Services Coordinator for Web site posting is responsible for obtaining permission from the graphic owner before it is made available on the FLCC Web site. The individual, department/organization submitting graphic files are also responsible for obtaining the permission of all those pictured in a graphic and/or the permission of any identifiable components within the image that may be trademarked, copyrighted, etc.


Prior to graphics being made available on the FLCC Web site, all graphics must be approved by the Vice President who oversees your departmental or organizational Web pages. In addition, should you have photos that include current students as subjects (where a photograph focuses on a single or small group of students) you should submit the names of students to the Academic Standards Coordinator to review records of photographed students.

Submitting Graphics/Acceptable Formats

For graphical content, all files must be saved in GIF or JPEG format. GIF format is for low color drawings, graphs, illustrations. JPG format is most commonly used for photographic images. After graphics are submitted to the Web Services Coordinator, any final graphic optimization will take place such as sizing changes or image compression to accommodate the FLCC Web site format and to allow for fast download times. All attempts will be made to preserve graphic quality, but not all images are appropriate for delivery via Web pages. The Web Services Coordinator reserves the right to not post graphics of poor quality or graphics that are not suitable for use with web site template styles.


To meet Web accessibility standards, all images imbedded in a Web page must include what is called an ALT=“image description’’ tag. This tag provides information to screen reading software describing the contents of the image when viewing of the actual image is not possible. This description is also viewable when a mouse pointer is placed over an image in a standard Web browser. ALT=”image descriptions” should be submitted in a document that identifies the graphic by file name along with the corresponding text.

Web Page Design/Layout

The actual import of graphic content into FLCC page templates is implemented on a case by case basis. There are several methods and techniques that can be used to share graphical content via the World Wide Web. You should work directly with the Web Services Coordinator to establish a Web page template that will identify the location, format, dimensions and number of images that can be made available. This template will be used as the accepted format for submitted graphics.

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There are a great number of different software packages and technologies used to create web pages and deliver informational content over the World Wide Web. In most cases, the development of new web page material and web sites should be a collaborative process that involves the Web Services Coordinator and the department wishing to produce new web page content.

Initially, to begin the process of creating web pages, a course of action will be developed to facilitate collaboration between all parties involved in the web page/site project. See the section “Basic Steps for Web Site/ Page Creation and Modification Creating and Modifying Web Pages” for information on the development process. Collaboration with the Web Services Coordinator will significantly ease the production and development process.


In order to reduce the time needed to produce online documents, it is required that all additions and modifications be submitted in an electronic format. Electronic submission of content means delivering information to the Web Services Coordinator on disk, CD or attached to an e-mail. Electronic formats that are acceptable for text-based content are files saved in text format (.txt), rich text format (.rtf), and Microsoft Word (PC format) (.doc). In some cases, Adobe Acrobat format (.pdf) may be acceptable.

If you have data in a different file format or have questions about what would be the appropriate format to deliver content, contact the Web Services Coordinator.


Most web site projects fall into three categories; updates to existing web pages, large site updates, and the creation of new web page documents. Large updates should follow the “ Basic Steps for Web Site/ Page Creation and Modification Creating and Modifying Web Pages” guidelines. Below are the points that should be reviewed prior to starting each type of project.

Small Updates to Existing Web Pages

To make small updates to existing documents on the Finger Lakes Community College web site, (for example, changes of a date, department contact, phone extension, or email address) please print a copy of your web page and mark your text and graphic changes on it * . Please note that if these changes are longer than 2-3 sentences the “Electronic Submission and Formats” guidelines listed above should be followed.

After you have marked your changes or small additions, submit the edited print-out along with a completed Request for Web site Updates & Additions form to your Vice President for approval. Once your Vice President approves the update, forward the printed changes and routing form to the Web Services Coordinator located in D-202B. The Web Services Coordinator will make the required changes and contact you so that you have a chance to review changes prior to publishing the updates to the FLCC web site. Upon your approval, the pages containing your updates will be posted to the web site.

* Exceptions are for any downloadable documents, such as Adobe Acrobat (.pdf) files or printable forms that are available on the FLCC web sites. In order to update these files, the entire updated document must be submitted for re-posting.

New Web-Based Information and Large Site Updates

The creation of new web pages and other documents involves numerous steps to integrate with the existing sections of the Finger Lakes Community College Web Sites. These steps may include and not be limited to: The creation of new links from existing pages; the adaptation to a FLCC template that resembles the FLCC branding of online documents; editing the information of other sections of the site to accommodate new information; training personnel that will be using online applications associated with web pages; and modifying the content to meet web content accessibility standards required by the State University of New York and the World Wide Web Consortium (W3C).


The steps required for site updates varies greatly from department to department. In many cases, short meetings and e-mail correspondence is efficient in communicating most information needed throughout a project. Below are the basic steps followed for the majority of the projects carried out on the Finger Lakes Community College web sites.

  1. Contact the Web Services Coordinator to set up an initial meeting to discuss the scope of the project and put together a time-line leading up to the posting of the web page documents.
  2. Either during the first meeting or shortly after, a rough web navigation map/outline will be drafted to illustrate the structure of the web pages/site to be developed.
  3. After review and approval of the web navigation map/outline, the Web Services Coordinator will request all materials in electronic format needed to begin web page creation.
  4. The Content Manager organizes all content to be submitted to the Web Services Coordinator. The content manager then submits all content along with a Request for Web site Updates & Additions form to their Vice President for approval.
  5. All submitted information will be evaluated and the conversion into web page format will begin. A revision to the rough web navigation map/outline may be required during this step.
  6. Once content is moved into the new web page templates, The Web Services Coordinator, will request a review of the newly created web documents. Usually, the review request is made and confirmed via e-mail. At this time, a temporary web page address will be provided so that all parties involved in the project can review completed work online using a Web browser.
  7. Revisions to draft pages will be made and the review process of step 6 will be revisited.
  8. If necessary, training for any web-based applications that will be maintained by a will be provided.
  9. Upon completion of revisions or training, the new web documents/site is posted to the Finger Lakes Community College web site. A confirmation e-mail will be sent to the Content Manager and the Vice President representing the department for the project.