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BUS 100 Introduction to Tourism (3-0) 3 hrs.
This course is designed to provide an overview of the Tourism Industry. The student will be exposed to the various components which comprise Tourism. There will be opportunities for the student to observe the Tourism Industry thorough field experiences. This course provides the basis for further study in the Hospitality Programs. Students enrolled in this course, as an elective, will have the opportunity to explore another business-related field as a career option. B View Course Syllabus
BUS 110 Business Ethics (3-0) 3 hrs.
This course is a study of the moral issues which arise in the context of the business world. Students in this course will learn the philosophical foundations of ethical decision making. They will explore corporate social responsibility both locally and globally, conflicts of interest, environmental concerns, discrimination and the ethical treatment of employees in the workplace. B View Course Syllabus
BUS 111 Computer Keyboarding (1-1) 1 hr.
A seven-week course to develop "touch" keyboarding skills. It is designed for students entering a variety of occupational fields that utilize the keyboard to input information. Concentration is placed on correct techniques, accuracy, and speed building of alphabetic and numeric characters. Assignments and timed speed drills form the basis for grading. Not open to Administrative Professional students. (Satisfactory or Unsatisfactory grade.) B View Course Syllabus
BUS 112 Computer Keyboarding Improvement (1-1) 1 hr.
The course, which is designed to improve students' typing speed and accuracy, integrates the microcomputer and the leading-edge technology, Windows®. The seven-week course is based on a diagnostic approach for improving keyboarding skills. Each unit consists of pretests, timings, individualized assignments based on each student’s weaknesses, and post-test timings for evaluation and measurement of improvement. The course is graded on a Satisfactory or Unsatisfactory basis. Prerequisite: BUS 111 or equivalent, BUS 113 or equivalent. B View Course Syllabus
BUS 113 College Keyboarding I (4-0) 3 hrs.
This course integrates the microcomputer; the leading-edge technology, Windows®; and primary word processing application software to develop keyboarding skills. Students learn the alphabetic, numeric and symbol characters, and the keypad by the “touch” method. Also included is formatting and editing of simple business/personal correspondence, reports, term papers, and tables. The desired speed at the end of the course for the Administrative Professional major is 30 words per minute and 20 words per minute for all other majors. F View Course Syllabus
BUS 114 College Keyboarding II (4-0) 3 hrs.
This course integrates the microcomputer, the leading-edge technology Windows®; and primary application software to refine keyboarding skills. Emphasis is also placed on formatting and the development of speed and accuracy in preparing advanced business correspondences, reports, tabulations, and other business documents. The desired speed at the end of the semester is 45 words per minute. Note: Students are required to have basic keyboarding knowledge and the ability to format basic documents, if not students must take BUS 113 College Keyboarding I. S View Course Syllabus
BUS 116 Word for Business Applications (3-0) 2 hrs.
Students will learn the theories and effective and efficient applications of documents for business or home use. Students will learn to edit, format, and store documents. This course also introduces additional word processing functions including mail merge, sorting, document management, charts, and macros. Note: Students are required to have basic keyboarding knowledge and the ability to format simple documents, if not students should take BUS 113 College Keyboarding I. S View Course Syllabus
BUS 120 Business Organization (3-0) 3 hrs.
Introduction to such business factors as ownership, careers, economic systems, competition, organizational structures, management, production, marketing, finance, business ethics, and current topics. B View Course Syllabus
BUS 122 Video Advertising (3-0) 3 hrs.
This course is a workshop in planning, writing, producing, videotaping and editing video advertisements for television and the web. Students will receive experience in writing, production techniques (shooting and editing) and the evaluation of video ads. (Also listed as COM 122) S View Course Syllabus
BUS 123 Business Communications (3-0) 3 hrs.
A comprehensive introduction to theory and practice of basic business communication skills. Emphasis is placed on the process of communication and on typical forms of business communication, such as business reports, business letters, speeches, and résumés. Prerequisite: ENG 101. B View Course Syllabus
BUS 124 Organizational Behavior (3-0) 3 hrs.
Organizational Behavior is an introductory business course that will provide information to the student about individuals, groups, organizational structure, and function. Topics to be studied include: Interpersonal Communications, Decision Making, Human Perception, Dynamics of Groups, Human Needs and Motivation, Concept of Organization, Leadership, Moral and the Quality of Work Life with attention to ethical consideration. (Also listed as PSY 124) B View Course Syllabus
BUS 126 Introduction to Sports Studies (3-0) 3 hrs.
This course is designed to provide an introduction to sport management and an overview of the role and scope of sport events, sport management and sport marketing as they contribute to the planning and development of a sport business or tourism destination. The student will study the components of management as applied to sport enterprises, as well as the historical, psychological and sociological foundations of sport. The student will understand the components of sport management, event logistics, sponsorship, hospitality, use of volunteers, and licensing agreements. The student will be exposed to various sports and sports tourism careers. B View Course Syllabus
BUS 131 Personal Money Management (3-0) 3 hrs.
This course deals with management of personal finances over the life cycle of the individual consumer. Topics covered include establishment of personal financial objectives, budgeting, use of credit, property, liability and life insurance, major purchases such as housing, transportation and education; taxes, savings, investments, and retirement and estate planning. B View Course Syllabus
BUS 142 Professional Selling (3-0) 3 hrs.
This course is a study of the fundamentals of professional selling as a prerequisite to success in retailing and business occupations. Emphasis is placed on acquiring effective communication skills, self-confidence, and basic selling techniques through practical demonstration, on-site observation, and practice in retail settings. The importance of product knowledge, customer buying motivations, and the role played by the salesperson in the store’s total image are examined. F View Course Syllabus
BUS 146 Retail Business Management (3-0) 3 hrs.
This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division. B View Course Syllabus
BUS 147 Small Business Management (3-0) 3 hrs.
A management approach to the study of contemporary small business practices. Students evaluate alternatives to be considered in forming policies regarding organizational structure, location, financial and legal requirements, merchandising and service standards, personnel considerations, methods of operation, promotional strategy, inventory control and accounting procedures. This course will serve as preparation for the establishment and operation of a small retail business. B View Course Syllabus
BUS 151 Basic Accounting (4-0) 3 hrs.
A study of the principles of business accounting with emphasis on the accounting cycle for the student in the Administrative Professional and Paralegal programs. B View Course Syllabus
BUS 156 Office Communications (4-0) 3 hrs.
This course stresses the development of skills in business letter writing and English grammar and usage. There is also concentration on spelling improvement, speaking skills, listening skills, and interviewing techniques. Note: Students are required to have basic keyboarding knowledge and the ability to format basic documents, if not students should take BUS 113 College Keyboarding I or BUS 114 College Keyboarding II. B View Course Syllabus
BUS 200 Office Management (3-0) 3 hrs.
This course is a comprehensive overview of the administration of the modern office in the public and private sector. The application of management principles to office operations will be covered. The course provides practical information about human relations, office technology, and management process. B View Course Syllabus
BUS 203 Public Relations (3-0) 3 hrs.
This survey course in Public Relations introduces students to the field of public relations. It will describe the responsibility and roles of the public relations professional in private and public companies. Prerequisites: ENG 101. (Also listed as COM 203) B View Course Syllabus
BUS 205 Services Marketing (3-0) 3 hrs.
This course is designed to provide an introduction to the general principles of marketing and an in- depth study of services marketing theory. The concepts the student learns will enable them to develop the skills and aptitudes required in our emerging service economy. The student will be exposed to the relationship between services marketing and the consumer experience. There will be opportunities for the student to apply services marketing theory utilizing case studies and models in health care, entertainment, business services, tourism, retailing and financial services. This course provides the basis for further study in marketing management. B View Course Syllabus
BUS 210 Legal Environment of Business (3-0) 3 hrs.
This course is designed to provide an introduction to the legal environment in which Businesses exist. Topics to be explored include the origins of the philosophy of different schools of law along with an overview of selected areas relating to the framework of our legal system, the process of litigation and dispute resolution, the regulatory environment and administrative law, tort law, agency and employment law, and contract law. Further, an examination of business ethics and social responsibility will be integrated throughout the course. B View Course Syllabus
BUS 212 MS Excel for Business Applications (3-0) 3 hrs.
This course offers students the opportunity to master the advanced functionality of Microsoft Excel, and to apply those skills to genuine business applications such as financial modeling, reporting, and the automation of accounting and financial tasks. Although the basic functions of Excel will be covered, areas of focus include graphs and charts, the use of advanced financial functions and analytical tools, reporting templates, linking of worksheets and workbooks, importing and manipulating data, macros (automation of tasks), auditing tools, and other features especially useful to the financial or accounting professional. Prerequisites: ACC 101, MAT 110 (or higher), BUS 151. (Also listed as CSC 212) S View Course Syllabus
BUS 215 Sustainable Tourism Planning (3-0) 3hrs.
This course is designed to provide the student with knowledge regarding the role of management science in the design of a sustainable destination. The student will have an understanding of management science and its application to sustainable tourism destination planning and development. The planning process will be a major focus of study. The student will be exposed to management issues that relate to urban and rural tourism development. The student will have the opportunity to apply course concepts knowledge through case studies of selected destinations. The course will culminate with student teams developing a case study for a specific New York State destination. F View Course Syllabus
BUS 217 Information Management (2-0) 1 hr.
This is an information management course in which students learn tools for e-mailing, managing e-mails and contact lists, organizing schedules, and maintaining a calendar. Outlook and a web-based system are utilized S View Course Syllabus
BUS 218 Desktop Publishing (4-0) 3 hrs.
This course provides hands-on training in word processing and presentation application software to learn desktop publishing techniques. Students build on their knowledge developed in BUS 116 Word for Business Applications to create professional-looking documents including flyers, brochures, and newsletters. Prerequisite: BUS 116. F View Course Syllabus
BUS 219 Computerized Business Applications (4-0) 3 hrs.
This course provides comprehensive, hands-on training of Excel and Access. Students will also learn the integration of Microsoft Word, Excel, and Access. S View Course Syllabus
BUS 220 Principles of Supervision (3-0) 3 hrs.
Practical application of planning, organizing meetings and committees, communicating with subordinates and supervisors, employee orientation training and appraisal, the supervisor and labor relations, problem solving, decision making, and management of time. B View Course Syllabus
BUS 221 Principles of Management (3-0) 3 hrs.
The basic purpose of this course is to provide an understanding and appreciation of the part management plays in the successful operation of a business. The evolution of management practices is explored along with present applications in order to maintain effective coordination and control. Prerequisite: BUS 120. B View Course Syllabus
BUS 222 Marketing (3-0) 3 hrs.
A comprehensive introduction to procedures and practices involved in marketing, such as: product research, development and packaging; pricing; sales, advertising and sales promotion; distribution and transportation; wholesalers and retailers; marketing research. This is an excellent course for all business-related majors as focus is placed upon marketing cooperation with all other business functions and disciplines. B View Course Syllabus
BUS 224 Human Resource Management (3-0) 3 hrs.
A detailed study of personnel practices as they relate to the behavioral science concept of the management of human resources. Topics considered are recruitment, selection and training, motivation, job analysis, salary and wages, and performance appraisal. B View Course Syllabus
BUS 225 Destination Marketing (3-0) 3 hrs.
This course is designed to provide an in-depth study of the variety of organizations and strategies utilized to market a destination. The student will study marketing management as it relates to a destination. The student will be exposed to the structures of destination marketing organizations, funding sources, and operations. There will be opportunities for the student to apply marketing management theory, utilizing authentic destination/marketing organizational models. This course provides an understanding of the various careers in destination marketing organizations. S View Course Syllabus
BUS 227 Business Law I (3-0) 3 hrs.
A study of legal principles applied to business transactions. Topics covered include: the origins of legal rights, ethics, court systems and procedures, constitutional authority, and contract law. B View Course Syllabus
BUS 228 Business Law II (3-0) 3 hrs.
This course covers the study of legal principles applied to business transactions. Topics covered include: agency, business organizations, secured transactions, bankruptcy, tort law, real property and personal property. B View Course Syllabus
BUS 229 Advertising (3-0) 3 hrs.
Examines advertising as an important component in managerial marketing. Emphasis is placed on objectives, media study, strategic planning, budget considerations, control, and the measurement of advertising effectiveness. The role of advertising agencies and departments are examined. B View Course Syllabus
BUS 231 Sports Marketing (3-0) 3 hrs.
This course is designed to provide an in-depth study of the general principles of sports marketing. Students will study services marketing theory. The student will be exposed to the relationship between sports marketing, the success of sporting events, and the economic development for a destination. The student will study the effects sports marketing has upon the creation and development of sports facilities and venues. The student will study the role and impact of sports marketing intermediaries. The course emphasis will be focused upon public relations, sponsorship development, media relations, and various promotional techniques as they apply to professional, amateur, and youth sporting events. There will be opportunities for the student to apply sports marketing theory utilizing case studies. Prerequisite: BUS 126. F View Course Syllabus
BUS 232 Event Management (3-0) 3 hrs.
This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The student will learn how to formulate event tourism strategies for destinations. The planning, development, management, and implementation of festivals, entertainment events, corporate events, cultural events, and sports events will be the focus of study. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management. Students will have the opportunity to volunteer and participate in a variety of authentic events and festivals. S View Course Syllabus
BUS 235 International Business (3-0) 3 hrs.
This course is designed to provide an introduction to international business. The student will learn about the role and importance of international business and the importance of global linkages. Students will recognize that today’s market is a global one – everyone is affected by international business. Specific topics will include: globalization. Country differences, geography, cross-border trade and investment, the global money system, and competition in a global marketplace. Business foreign language tapes will be used, covering common business phrases. A group project will be required. Prerequisites: BUS 120; ECO 100 or ECO 210. S View Course Syllabus
BUS 236 Special Topics in Business (3-0) 3 hrs.
This course is designed to treat a selected topic associated with the marketing field. Course content and instructor vary from semester to semester. Topics may include: Customer Service, Consumer Behavior, Human Relations, Credit Management, and Visual Merchandising. S View Course Syllabus
BUS 240 Dynamics of Leadership (3-0) 3 hrs.
This course is a management course wrapped in a voyage of self-discovery. Through the study of proven leadership theories and their practical applications, the student will: develop their own leadership style, focus their values and beliefs, develop their communication and interpersonal skills, enhance their decision making and problem solving abilities and awaken the leader within. Students will be encouraged to embrace and develop a leadership style best suited to their individual personality, attributes and temperament. F View Course Syllabus
BUS 241 Project Management (3-0) 3 hrs.
This is an information management course in which students learn tools for e-mailing, managing e-mails and contact lists, organizing schedules, and maintaining a calendar. Outlook and a web-based system are utilized. F View Course Syllabus
BUS 245 Administrative Professional Internship 3 hrs.
The internship is a capstone course for Administrative Professional students to gain experience in their major area of study in a professional office environment. Students will apply their classroom knowledge and skills to various tasks while strengthening and expanding this knowledge through practical, first-hand experience. Students must complete a minimum of 135 hours of intern work at the site. During the semester, the student must attend the three internship seminars. Prerequisite: A minimum of 30 credit hours completed with an overall 2.0 grade point average. S View Course Syllabus
BUS 246 Administrative Procedures and Theory (3-1) 3 hrs.
This course provides preparation for the administrative business office. This course includes techniques and topics such as the work environment, communication skills, computer hardware and software, records management, ethics, business documents, mail handling, office machines, telework, telecommunications, time management, business presentations, travel arrangements, meetings and conferences, telephone efficiency, leadership skills, and planning your career path. F View Course Syllabus
BUS 247 Electronic Commerce (3-0) 3 hrs.
This course provides the learner with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in current environment of the global economy. In the course, the student will develop a deeper understanding of the critical attributes of a successful participant in today’s ever-changing markets. During this course the learner will utilize fundamental concepts learned in economic and marketing classes, integrated with computer skills to create an online business. Included in the content of this course will are current issues related to the electronic commerce issues. Security, digital money, and the evolving internet will be among some of these issues. Ethical, legal and environmental issues will also be explored. (Also listed as CSC 247) B View Course Syllabus
BUS 250 Business Internship Program 3 hrs.
The Internship Program enables a Finger Lakes Community College student to supplement their academic studies and increase their career awareness through field experience. A student can acquire first-hand experience in the work environment related to their academic and/or career interests. The students' activities during the internship will include both participation and observation so that they can gain skill relevant to the interest as well as an understanding of the overall organization and operation of the internship site. A student who makes a thoughtful, serious commitment to the opportunities for learning in an internship can also increase their ability to make well-informed decisions about their career and/or graduate study. Prerequisite: Completion of 30 credit hours toward a degree with a minimum grade point average of 2.0 or permission of instructor. Based upon faculty recommendation, this course may be taken twice for credit. B View Course Syllabus
BUS 255 Tourism Internship 3 hrs.
This is an experiential learning course of study. Students will be required to complete a minimum of 150 hours of field experience. This experience may consist of interaction with the tourism industry which may include but not be limited to work experience, participation in trade seminars, professional meetings, volunteer experience, special projects, and trade shows. Tourism field experiences will be provided by the following types of tourism organizations: destination marketing organizations, various types of events, convention and visitor bureaus, convention centers, chambers of commerce, travel companies, tour operators, conference centers, attractions, meeting/planning companies, governmental agencies involved in tourism planning and development. Students will be required to enter into an internship contract, submit written report(s), and attend two special topic seminars. Prerequisites: BUS 100, 30 credit hours completed, 2.0 grade point average and permission of instructor. B View Course Syllabus
BUS 260 Tourism Seminar (3-3) 3 hrs.
The Tourism Seminar is a capstone course designed to provide Tourism students with an opportunity to integrate theory and principles learned in other required courses. This knowledge will be applied to an authentic Tourism project or destination in New York State. The students will work as a team with an assigned mentor from the field to research, evaluate, synthesize information and create an appropriate document. This document will be submitted to the professional mentor for their input and evaluation. The document will include research findings and recommendations. F View Course Syllabus
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