Finger Lakes Community College
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BUS 100 Introduction to Tourism (3-0) 3 hrs.
This course is designed to provide an overview of the Tourism Industry. The student will be exposed to the various components which comprise Tourism. There will be opportunities for the student to observe the Tourism Industry through field experiences. This course provides the basis for further study in the Hospitality Programs. Students enrolled in this course, as an elective, will have the opportunity to explore another business-related field as a career option. B . View Course Syllabus
BUS 120 Business Organization (3-0) 3 hrs.
Introduction to such business factors as ownership, careers, dynamics of business, organizational structures, production, marketing, finance government regulations, business ethics, and current topics. B . View Course Syllabus
BUS 122 Television Advertising (3-0) 3 hrs.
A workshop planning, writing and producing television commercials. Students will receive experience in writing, production techniques (recording and video taping commercials), and evaluating advertising. B (Also listed as COM 122) . View Course Syllabus
BUS 123 Business Communications (3-0) 3 hrs.
A comprehensive introduction to the theory and practice of basic business communication skills. Emphasis is placed on the process of communication and on typical forms of business communication such as business reports, business letters, speeches, and resumes. Prerequisite: ENG 101 or permission of instructor. B . View Course Syllabus
BUS 124 Organizational Behavior (3-0) 3 hrs.
Organizational Behavior is an introductory business course that will provide information to the student about individuals, groups, organizational structure and function. Topics to be studied include: Interpersonal Communications, Decision Making, Human Perception, Dynamics of Groups, Human Needs and Motivation, Concept of Organization, Leadership, Morale and the Quality of Work Life with attention to ethical consideration. B (Also listed as PSY 124) . View Course Syllabus
BUS 126 Introduction to Sports Studies (3-0) 3 hrs.
This course is designed to provide an introduction to sport management and an overview of the role and scope of sport events, sport management and sport marketing as they contribute to the planning and development of a sport business or tourism destination. The student will study the components of management as applied to sport enterprises, as well as the historical, psychological and sociological foundations of sport. The student will understand the components of sport management, event logistics, sponsorship, hospitality, use of volunteers, and licensing agreements. The student will be exposed to various sports and sports tourism careers. B . View Course Syllabus
BUS 131 Personal Money Management (3-0) 3 hrs.
This course deals with management of personal finances over the life cycle of the individual consumer. Topics covered include establishment of personal financial objectives, budgeting, use of credit, property, liability and life insurance, major purchases such as housing, transportation and education; taxes, savings, investments, and retirement and estate planning. B . View Course Syllabus
BUS 142 Professional Selling (3-0) 3 hrs.
A study of the fundamentals of professional selling as a prerequisite to the success in retailing and business occupations. Emphasis is placed on acquiring effective communication skills, self-confidence, and basic selling techniques through practical demonstration, on-site observation, and practice in retail setting. The importance of product knowledge, consumer buying motivations, and the role played by the salesperson in the store’s total image are examined. F . View Course Syllabus
BUS 146 Retail Business Management (3-0) 3 hrs.
This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operation, and promotion, with emphasis placed on career opportunities in each division. B . View Course Syllabus
BUS 147 Small Business Management (3-0) 3 hrs.
A management approach to the study of contemporary small business practices. Students evaluate alternatives to be considered in forming policies regarding organizational structure, location, financial and legal requirements, merchandising and service standards, personnel considerations, methods of operation, promotional strategy, inventory control and accounting procedures. This course will serve as preparation for the establishment and operation of a small retail business. B . View Course Syllabus
BUS 200 Office Management (3-0) 3 hrs.
This course is a comprehensive overview of the administration of the modern office in the public and private sector. The application of management principles to office operations will be covered. The course provides practical information about human relations, office technology, and management process. Prerequisite: BUS 120 or BUS 124 or permission of instructor. B (Also listed as OFT 200) . View Course Syllabus
BUS 203 Public Relations (3-0) 3 hrs.
This survey course introduces students to the field of public relations. It will describe the responsibilities and roles of the public relations professional in private and public companies. Topics covered will include the profession of public relations, the process of public relations, the publics involved in public relations and how public relations is practiced. Prerequisites: ENG 101. B . View Course Syllabus
BUS 205 Services Marketing (3-0) 3 hrs.
This course is designed to provide an introduction to the general principles of marketing and an in-depth study of services marketing theory. The concepts the student learns will enable them to develop the skills and aptitudes required in our emerging service economy. The student will be exposed to the relationship between services marketing and the consumer experience. There will be opportunities for the student to apply services marketing theory utilizing case studies and models in health care, entertainment, business services, tourism, retailing and financial services. This course provides the basis for further study in marketing management. B . View Course Syllabus
BUS 210 Legal Environment of Business (3-0) 3 hrs.
This course is designed to provide a student with a knowledge of preventive law. The position of business in the legal environment and the interaction business has with legal entities will be examined by the understanding of jurisprudence, legal ethics, administrative law, anatomy of regulation, antitrust law, product liability and environmental law. B . View Course Syllabus
BUS 212 MS Excel for Business Applications (3-0) 3 hrs.
This course offers students the opportunity to master the advanced functionality of Microsoft Excel, and to apply those skills to genuine business applications such as financial modeling, reporting, and the automation of accounting and financial tasks. Although the basic functions of Excel will be covered, areas of focus include graphs and charts, the use of advanced financial functions and analytical tools, reporting templates, linking of worksheets and workbooks, importing and manipulating data, macros (automation of tasks), auditing tools, and other features especially useful to the financial or accounting professional. Prerequisites: ACC 101 and MAT 110 (or higher), or permission of the instructor. S (Also listed as CSC 212) . View Course Syllabus
BUS 215 Tourism Planning & Development (3-0) 3hrs.
This course is designed to provide the student with a knowledge of the role of management science in the design of a destination. The student will have an understanding of Management Science and its application to Tourism destination planning and development. The planning process will be a major focus of study. The student will be exposed to management issues that relate to urban and rural Tourism development. The student will have the opportunity to apply knowledge through case studies of selected destinations. The course will culminate with student teams, developing a case study for a specific New York State destination. . View Course Syllabus
BUS 220 Principles of Supervision (3-0) 3 hrs.
Practical application of planning, organizing meetings and committees, communicating with subordinates and supervisors, employee orientation training and appraisal, the supervisor and labor relations, problem solving, decision making, and management of time. B . View Course Syllabus
BUS 221 Principles of Management (3-0) 3 hrs.
The basic purpose of this course is to provide an understanding and appreciation of the part management plays in the successful operation of a business. The evolution of management practices is explored along with present applications in order to maintain effective coordination and control. Prerequisite:BUS 120 or permission of instructor. B . View Course Syllabus
BUS 222 Marketing (3-0) 3 hrs.
A comprehensive introduction to procedures and practices involved in marketing, such as: product research, development and packaging; pricing; sales, advertising and sales promotion; distribution and transportation; wholesalers and retailers; marketing research. This is an excellent course for all business-related majors as focus is placed upon marketing cooperation with all other business functions and disciplines. B . View Course Syllabus
BUS 224 Human Resource Management (3-0) 3 hrs.
A detailed study of personnel practices as they relate to the behavioral science concept of the management of human resources. Topics considered are recruitment, selection and training, motivation, job analysis, salary and wages, and performance appraisal. B . View Course Syllabus
BUS 225 Destination Marketing (3-0) 3 hrs.
This course is designed to provide an in-depth study of the variety of organizations and strategies utilized to market a destination. The student will study marketing management as it relates to a destination. The student will be exposed to the structures of destination marketing organizations, funding sources, and operations. There will be opportunities for the student to apply marketing management theory utilizing authentic destination marketing organizational models. This course provides an understanding of the various careers in destination marketing organizations. S . View Course Syllabus
BUS 227 Business Law (3-0) 3 hrs.
A study of legal principles applied to business transactions. Topics covered include: court systems, constitutional authority, torts, contracts, criminal law and business and commercial paper. B . View Course Syllabus
BUS 228 Business Law II (3-0) 3 hrs.
A continuation of BUS 227--the study of legal principles applied to business transactions. Topics covered include: partnerships, corporations, agency, franchises, bankruptcy, real property, personal property, sales and secured transactions. B . View Course Syllabus
BUS 229 Advertising (3-0) 3 hrs.
Examines advertising as an important component in managerial marketing. Emphasis is placed on objectives, media study, strategic planning, budget considerations, control, and the measurement of advertising effectiveness. The role of advertising agencies and departments are examined. B . View Course Syllabus
BUS 231 Sports Marketing (3-0) 3 hrs.
This course is designed to provide an in-depth study of the general principles of Sports Marketing. Students will study services marketing theory. The student will be exposed to the relationship between sports marketing, the success of sporting events, and the economic development for a destination. The student will study the effects sports marketing has upon the creation and development of sports facilities and venues. The student will study the role and impact of sports marketing intermediaries. The course emphasis will be focused upon public relations, sponsorship development, media relations, and various promotional techniques as they apply to professional, amateur, and youth sporting events. There will be opportunities for the student to apply sports marketing theory utilizing case studies. Prerequisite:BUS 126 or permission of instructor. F . View Course Syllabus
BUS 232 Event Management (3-0) 3 hrs.
This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The student will learn how to formulate event tourism strategies for destinations. The planning, development, management, and implementation of festivals, entertainment events, corporate events, cultural events, and sports events will be the focus of study. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management. Students will have the opportunity to volunteer and participate in a variety of authentic events and festivals. S . View Course Syllabus
BUS 235 International Business (3-0) 3 hrs.
This course is designed to provide an introduction to international business and the global economic environment in which it is conducted. The process of economic globalization, international law, global finance and currencies, and the impact of information technology on international business operations will be covered. The impact of global business competition on the workplace will be discussed. Special focus will be applied to understanding the business risks that arise when firms engage in international trade, and on how global business enterprises manage those risks. Prerequisites: BUS 120, ECO 100 or ECO 210, or permission of the instructor. S . View Course Syllabus
BUS 236 Special Topics in Business (3-0) 3 hrs.
This course is designed to select and analyze current topics associated with the field of Marketing. Topics may include Marketing Research, Customer Service, Consumer Behavior, Careers in Marketing, Customer Relationship Management, Visual Merchandising, Marketing Communications and Current events. The content of this course will vary from semester to semester. S . View Course Syllabus
BUS 240 Dynamics of Leadership (3-0) 3 hrs.
This course is a management course wrapped in a voyage of self-discovery. Through the critical study of proven leadership theories and their practical applications, students will develop leadership styles, focus their values and beliefs, develop communication and interpersonal skills, strengthen decision-making and problem-solving abilities, and awaken the leader within. Students will be encouraged to embrace and develop a leadership style best suited to their individual personality, attributes, and temperament. F . View Course Syllabus
BUS 247 Electronic Commerce (3-0) 3 hrs.
This course provides the learner with an overview of the basic principles of electronic commerce and the related concepts, which are reflected in the current environment of the global economy. In the course, the student will develop a deeper understanding of the critical attributes of a successful participant in today’s ever-changing electronic markets. Included in the content of this course will be current issues related to the electronic commerce issues. Security, digital money, and the evolving Internet will be among some of these issues. Ethical, legal, and environmental issues will also be explored. During this course, the learner will utilize fundamental concepts learned in economics and marketing classes, integrated with computer skills to create an online business. B (Also listed as CSC 247) . View Course Syllabus
BUS 250 Business Internship Program 6 hrs.
The Internship Program enables a Finger Lakes Community College student to supplement his/her academic studies and increase his/her career awareness through field experience. A student can acquire first hand experience in the work environment related to his/her academic and/or career interests. The students’ activities during the internship will include both participation and observation so that they can gain skills relevant to the interest as well as an understanding of the overall organization and operation of the internship site. A student who makes a thoughtful, serious commitment to the opportunities for learning in an internship can also increase his/her ability to make well- informed decisions about his/her career and/or graduate study. B . View Course Syllabus
BUS 255 Tourism Internship 3 hrs.
This is an experiential learning course of study. Students will be required to complete a minimum of 150 hours of field experience. This experience may consist of interaction with the Tourism Industry which may include but not be limited to work experience, participation in trade seminars, professional meetings, volunteer experience, special projects, and trade shows. Tourism field experiences will be provided by the following types of Tourism organizations: Destination Marketing Organizations, various types of Events, Convention and Visitor Bureaus, Convention Centers, Chambers of Commerce, Travel Companies, Tour Operators, Conference Centers, Attractions, Meeting/Planning Companies, Governmental Agencies involved in Tourism Planning and Development. Students will be required to enter into an internship contract, submit written report(s), and attend two special topic seminars.
Prerequisites: BUS 100, 30 credit hours completed, 2.0 grade point average and permission of instructor. B . View Course Syllabus
BUS 260 Tourism Seminar (3-3) 3 hrs.
The Tourism Seminar is a capstone course designed to provide Tourism students with an opportunity to integrate theory and principles learned in other required courses. This knowledge will be applied to an “authentic” Tourism project or destination in New York State. Students will have the opportunity to attend annual industry conferences such as the Travel Industry of America Marketing Outlook Forum and the students will work as a team with an assigned mentor from the field to research, evaluate, synthesize information and create an appropriate document. This document will be submitted to the professional mentors for input and evaluation. The document will include research findings and recommendations. . View Course Syllabus
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