Associate in Applied Science (A.A.S.)
Tourism management is the largest industry in the world. Today's travelers demand quality experiences, and this heightened demand requires a higher level of professionalism from those in the tourism industry.
The diversity of tourism careers includes:
- Event/Festival Management
- Group Tour Management
- Outdoor/Adventure Tourism
- Historical Tourism
The tourism management program at Finger Lakes Community College is designed to prepare you for an exciting marketing or management career in this growing industry.
The A.A.S. tourism management degree program is designed with an emphasis on the development of entry-level skills for managerial positions in:
- Destination Marketing Organizations
- Convention Services
- Convention Centers
- Event Management
- Commercial and Public Attractions
- Chambers of Commerce
While enrolled in the program, you will develop the skills and aptitudes necessary to succeed in the tourism industry through the application of authentic case studies and group projects.
Awards: The tourism management program at FLCC received the Edward Allen Tourism Award as an outstanding tourism program in New York State. The New York State Travel and Vacation Association, in bestowing the award, cited the tourism management program at FLCC as "the most appropriate preparation for students seeking careers in the tourism industry." The New York State Division of Tourism recognized FLCC's faculty as outstanding tourism educators.
FLCC's online learning offers you a flexible and convenient way to reach your educational goals. With this option, you can pursue your A.A.S. in Tourism Management completely online. Learn more about FLCC online learning.
Program Learning Outcomes
Upon completion of this degree program, students will be able to:
- Identify sense of place attributes that contribute to creating destination for visitorship.
- Describe how tourism creates economic impact locally, nationally and internationally.
- Employ knowledge of event management components and their centrality to tourism businesses.
- Identify the collective importance of the individual components that comprise the tourism industry.
- Identify the components that contribute to the unique aspects of tourism as a business.
- Identify and analyze data trends (domestic as well as international) in the tourism industry.
- Model professional decorum and behavior.
Opportunities in the tourism management program are greatly available.
Internships: Internships have been arranged through:
- The Seneca Park Zoo
- Strong Museum
- The Canandaigua Lady
- Geneva Chamber of Commerce
- Seneca Falls Urban Cultural Park
- Yates County Chamber of Commerce
- Finger Lakes Tourism
- The Niagara Falls Convention and Visitors Bureau
- The Greater Rochester Visitors Association
- Glenora Wine Cellars
- Finger Lakes Visitors Connection
- American Automobile Association
Field Work: While enrolled in the tourism management program, you will have an opportunity to participate in field-based courses. These courses require study and involvement in authentic destination planning, marketing, and management. Authentic destinations and case studies are utilized. Concepts included are historic preservation, municipal tourism planning, sustainable tourism, and the balance of tourism development with residents' quality of life. You will have opportunities to attend seminars conducted by tourism professionals, which will teach you the latest trends in the tourism industry.
Graduates of the program have transferred on to complete baccalaureate degrees in tourism, marketing, public relations, and communications at four-year institutions such as:
- Rochester Institute of Technology
- SUNY College at Brockport
- SUNY Institute of Technology at Utica/Rome
- St. John Fisher College
- Niagara University
- Central Florida University
- The University of Arizona
- Purdue University
- Clemson University
Careers: Graduates of the program have gone on to fill positions such as:
- Special Events Coordinator
- Group Tour Coordinator at the Seneca Park Zoo
- Convention Sales Executive for the city of Binghamton, NY
- Special Event Coordinator for the Seneca Falls Historical Society
- Visitor Information Specialist for the Greater Rochester Visitors Bureau
- Marketing Specialist for Delta Airlines
- Meeting Planner for Walt Disney World
- Group Tour Coordinator at the Monterey (CA) Aquarium
- Event Planner at Glenora Wine Cellars
- Assistant to the owner at Bristol Mountain
- Sales Manager at New York Wine and Culinary Center
- Director of Sales for Canandaigua Lady
- Group Tour Planner for American Automobile Association
As a Tourism Management student, if you meet specific award criteria, you will be eligible for the Finger Lakes Visitors Connection, Ontario County, NY Scholarship. For information on this scholarship, contact the FLCC Foundation.
Faculty members in the tourism management degree program hold master's degrees and are responsible for authoring and implementing this award-winning degree program. They were also responsible for the establishment of the Walt Disney World College Program at FLCC. This landmark program was the first destination tourism associate degree program offered by a community college in New York State.
FLCC faculty members are recognized by the State University of New York as sabbatical scholars for study of the New York State Urban Cultural Park System. In addition, they have been named Chancellor Award winners for excellence in teaching. They are active members of the local tourism industry and have extensive experience visiting and analyzing model destinations across the United States and Canada.