Marketing

The Degree

Associate in Applied Science (A.A.S.)

The Outlook

According to the Occupational Outlook Handbook, opportunities for employment in marketing-related fields such as advertising, promotions, public relations, and sales is expected to increase faster than the average for all of these occupations through 2014. This need is spurred by intense domestic and global competition in products and services offered to consumers. To succeed in a career in marketing, students need to understand the relationship between the business world and the changing demographics of the workforce and consumers.  Coursework focusing on the latest business trends combined with the opportunity to gain hands-on experience through a business internship brings this relationship into focus.

The Program

The Associate in Applied Science (A.A.S.) degree in Marketing is a new and growing program at Finger Lakes Community College that provides several advantages to students.  Most of the required business courses have no more than twenty students, providing the opportunity for students and faculty to get to know each other.  A student in this program has a name, not just a number, and academic advisement is given a high priority.  The versatility of the degree prepares students for a variety of jobs which are readily available upon graduation.

Honors courses: The College offers honors courses that provide enhanced educational experiences for students who have demonstrated outstanding academic ability.  Enrollment in honors courses is open to qualified students enrolled in this degree program, as well as all other qualified FLCC students.  Successful completion of honors courses or an Honors Certificate may increase student transfer options to four-year institutions.

The Experience

Through optional internships at area businesses such as Wegman’s, Wal-Mart, J.C. Penney, and Tops, students will have the opportunity to develop their work ethic and network with members of the business world for up to two semesters while attending Finger Lakes Community College. 

Field trips: Trips to Eaton Centre in Toronto, Eastview Mall in Rochester, Market Street in Corning, and other business locations make for meaningful connections between classroom theory and real-life situations.

The Graduates

Graduates of the Marketing degree program are often hired for entry-level management and marketing positions at both small, local businesses and large, national chains.   The knowledge and work experience gained during their course of study can help graduates move into higher levels of management.  Still others may decide to start their own small businesses.

Transfer Opportunities: Though the program is not specifically designed for students who wish to transfer to four-year institutions, some students choose to do so, building on their knowledge to complete baccalaureate degrees in business-related fields.  Some local four-year institutions offering transfer opportunities include Rochester Institute of Technology, St. John Fisher College, Nazareth College, and SUNY Geneseo.

The Scholarships

Students who meet specific award criteria are eligible for the Finger Lakes Business Scholarship, the Martin Schneider Canandaigua Rotary Scholarship, and a variety of other scholarships.  For details, contact a member of the Business Department or the Financial Aid Office.

The Faculty

The Marketing program coordinator holds a Master of Business Administration degree, owns his own business and has over twenty years of sales and business management experience. He is also a past President and current Regional Vice President of the Association of Marketing Educators.

Marketing

Curriculum Requirements

Students are required to complete a minimum of 65 credit hours with a grade point average of not less than C (2.0).

All associate degree programs require English 101 Freshman English and English 102 Introduction to Literature. Students must pass skills assessment for entrance into these courses. Students who are well prepared may substitute ENG 104 English I Honors and ENG 105 English II Honors for ENG101 and ENG102. Students who are considering the English Honors sequence should consult the Director of Honors.

Students must successfully complete:

Humanities

  • ENG101 Freshman English and ENG 102 Introduction to Literature
    or
    ENG104 English I Honors and ENG105 English II Honors
  • COM 110 Public Speaking

Social Science

  • ECO 100 Survey of Economics or higher level economics
  • PSY 100 Introduction to Psychology

Mathematics and/or Science

  • MAT 110 Business Math
  • Mathematics Elective (MAT 121 Statistics I recommended)

Business

  • ACC 101 Principles of Financial Accounting
  • BUS 123 Business Communications
  • BUS 142 Professional Selling
  • BUS 146 Retail Business Management
  • BUS 147 Small Business Management
  • BUS 222 Marketing
  • BUS 227 Business Law I
  • BUS 229 Advertising
  • BUS 236 Special Topics in Business
  • 6 credit hours Business Elective

Computer Science

  • CSC Elective (CSC 134/135/136 Core Word / Core Excel / PowerPoint recommended)

Health/Physical Education Electives

  • 4 credit hours

General Electives

  • 3 credit hours

Marketing

Sample Schedule

The schedule shows how the requirements for the A.A.S. Marketing degree may be met in four semesters. This is only an example of one of many possible schedules. It is included only as an illustration of the type of schedule that might be followed by a full-time student. Many students at Finger Lakes Community College who have work and/or family obligations choose a different sequence of courses and take more than four semesters to fulfill the requirements for the A.A.S. Marketing degree. Similarly, students who find they need to take some additional course work to prepare them to do well in the types of courses included in the A.A.S. Marketing degree program may plan a schedule that takes more than four semesters to complete the degree. All students should consult their advisor when they plan their schedule.

First Semester (16 Credit hours)

  • ENG 101 Freshman English (3)
  • MAT 110 Business Math (3)
  • BUS 142 Professional Selling (3)
  • BUS 146 Retail Business Management (3)
  • PSY 100 Introduction to Psychology (3)
  • Health/Physical Education Elective (1)

Second Semester (17 Credit hours)

  • ENG 102 Introduction to Lit (3)
  • ACC 101 Principles of Financial Accounting (4)
  • BUS 147 Small Business Management (3)
  • BUS 222 Marketing (3)
  • COM 110 Public Speaking (3)
  • Health/Physical Education Elective (1)

Third Semester (16 Credit hours)

  • BUS 123 Business Communications (3)
  • ECO 100 Survey of Economics or higher (3)
  • CSC Elective (CSC 134/135/136 Core Word / Core Excel / PowerPoint recommended) (3)
  • Mathematics Elective (MAT 121 Statistics I recommended) (3)
  • General Elective (3)
  • Health/Physical Education Elective (1)

Fourth Semester (16 Credit hours)

  • BUS 227 Business Law I (3)
  • BUS 229 Advertising (3)
  • BUS 236 Special Topics in Business (3)
  • Business Elective (3)
  • Business Elective (3)
  • Health/Physical Education Elective (1)

*Recommended business electives are Business Organization, and Business Communications.