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Marketing

The Degree

Associate in Applied Science (A.A.S.)

The Outlook

According to the Occupational Outlook Handbook, employment of advertising, promotions, and marketing managers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Marketing, advertising, and promotions will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a career in marketing, students need to understand the relationship between the business world and the changing demographics of the workforce and consumers. Coursework focusing on the latest business trends combined with the opportunity to gain hands-on experience through a business internship brings this relationship into focus.

The Program

The Associate in Applied Science (A.A.S.) degree in Marketing at Finger Lakes Community College provides several advantages to students.  Most of the required business courses have no more than twenty students, providing the opportunity for students and faculty to get to know each other.  A student in this program has a name, not just a number, and academic advisement is given a high priority.  The versatility of the degree prepares students for a variety of jobs which are readily available upon graduation.

Honors courses: The College offers honors courses that provide enhanced educational experiences for students who have demonstrated outstanding academic ability.  Enrollment in honors courses is open to qualified students enrolled in this degree program, as well as all other qualified FLCC students.  Successful completion of honors courses or an Honors Certificate may increase student transfer options to four-year institutions.

Program Learning Outcomes

Upon completion of this degree program, students will be able to:

  • identify core concepts of marketing and the role of marketing in business and society.
  • apply knowledge of social, legal, ethical and technological forces on marketing decision-making.
  • demonstrate an appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
  • demonstrate the ability to develop marketing strategies based on product, price, place and promotion objectives.
  • demonstrate the ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • demonstrate the ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
  • demonstrate the ability to construct a professional interactive oral sales presentation.
  • demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
  • demonstrate the ability to collect, process, and analyze consumer data to make informed marketing decisions
  • demonstrate the ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
  • demonstrate the ability to apply knowledge and skills to real-world experiences in an internship or job.

The Experience

Through optional internships at area businesses such as Wegman's, Wal-Mart, J.C. Penney, and Tops, students will have the opportunity to develop their work ethic and network with members of the business world for up to two semesters while attending Finger Lakes Community College. 

Field trips: Trips to Eaton Centre in Toronto, Eastview Mall in Rochester, Market Street in Corning, and other business locations make for meaningful connections between classroom theory and real-life situations.

The Graduates

Graduates of the Marketing degree program are often hired for entry-level management and marketing positions at both small, local businesses and large, national chains. The knowledge and work experience gained during their course of study can help graduates move into higher levels of management. Still, others may decide to start their own small businesses.

Transfer Opportunities: Though the program is not specifically designed for students who wish to transfer to four-year institutions, some students choose to do so, building on their knowledge to complete baccalaureate degrees in business-related fields. Some local four-year institutions offering transfer opportunities include; Rochester Institute of Technology, St. John Fisher College, Nazareth College, and SUNY Geneseo.

The Scholarships

Students who meet specific award criteria are eligible for the Finger Lakes Business Scholarship, the Martin Schneider Canandaigua Rotary Scholarship, and a variety of other scholarships.  For details, contact a member of the Business Department or the Financial Aid Office.

The Faculty

The Marketing program coordinator holds a Master of Business Administration degree and has over twenty years of sales and business management experience. He is also a past President and current Regional Vice President of the Association of Marketing Educators.