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The Degree

Associate in Applied Science (A.A.S.)

The Outlook

According to the Occupational Outlook Handbook, employment of advertising, promotions, and marketing managers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

To succeed in a career in marketing, you will need to understand the relationship between the business world and the changing demographics of the workforce and consumers. Coursework focusing on the latest business trends combined with the opportunity to gain hands-on experience through a business internship brings this relationship into focus.

The Program

The A.A.S. marketing degree program at Finger Lakes Community College provides several advantages to you. Most of the required business courses have no more than twenty students, providing the opportunity for you and faculty to get to know each other. You can be assured academic advisement is a high priority which will be given to you throughout your program experience. The versatility of the degree will prepare you for a variety of jobs which are readily available upon graduation.

Honors Courses: If you have demonstrated outstanding academic ability, you will have the opportunity to take honors courses at FLCC that provide enhanced educational experiences. If you are a qualified student in this degree program or are a qualified student from another program, enrollment in honors courses is open to you. Successful completion of honors courses or an Honors Certificate may increase your transfer options to four-year institutions.

Online Learning

The A.A.S. marketing degree program at FLCC is conveniently accessible on the internet and may be fully completed online. For more information on FLCC's online learning programs, contact the Office of Online Learning at (585)-785-1303 or you can visit the colleges' online degree programs page.

Program Learning Outcomes

Upon completion of this degree program, students will be able to:

  • Identify core concepts of marketing and the role of marketing in business and society.
  • Apply knowledge of social, legal, ethical and technological forces on marketing decision-making.
  • Demonstrate an appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
  • Demonstrate the ability to develop marketing strategies based on product, price, place and promotion objectives.
  • Demonstrate the ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • Demonstrate the ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
  • Demonstrate the ability to construct a professional interactive oral sales presentation.
  • Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
  • Demonstrate the ability to collect, process, and analyze consumer data to make informed marketing decisions.
  • Demonstrate the ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
  • Demonstrate the ability to apply knowledge and skills to real-world experiences in an internship or job.

The Experience

Internship opportunities at local businesses will give you the opportunity to develop your work ethic while allowing you to network in the field. Some businesses offering local internships include:

  • Wegmans
  • Walmart
  • Tops Friendly Markets
  • J.C. Penney

Field Trips: Trips to the Toronto Eaton Centre, Eastview Mall in Victor, and Market Street in Corning, make for meaningful connections between classroom theory and real-life situations.

The Graduates

Graduates of the marketing program are often hired for entry-level management and marketing positions at local businesses and national chains. The knowledge and work experience gained during your program experience will help you move into higher levels of management and in addition will prepare you for the process of starting your own small business.

Transfer Opportunities: If you choose to further your education by transferring into a baccalaureate degree program in a business-related field, some transfer options* include:

  • Rochester Institute of Technology
  • St. John Fisher College
  • Nazareth College
  • SUNY Geneseo

* This is a sampling of some of the four-year colleges and universities to which FLCC students have transferred. Please consult your advisor or the educational planning and career services office for a complete listing of transfer agreements between Finger Lakes Community College and four-year institutions.

The Scholarships

As a marketing major, if you meet specific award criteria, you will be eligible for the following scholarships:

  • Canandaigua Rotary Martin Schneider
  • Carol Scharett Memorial

For information on these scholarships, contact a member of the business department or the financial aid office.

The Faculty

The marketing program coordinator holds a Master of Business Administration degree and has over twenty years of sales and business management experience. He currently serves as the regional vice president of the Association of Marketing Educators. Prior to his title as regional vice president, he was the president of the Association of Marketing Educators.